The European Union market is currently the leading market in the world, in terms of size and purchasing power. In particular, Western Europe is the most relevant market for implementing Japanese products/content suited to European and Western lifestyles in general.
Within this priority economic area, it is important to underline the strategic importance of the French market, which is differentiated in that it is particularly attracted to Japanese design. Both open and demanding, the French market is an ideal test market for introducing and trialling new products and content designed in Japan but integrating specific elements for local consumption.
Successfully matching Japanese identity and expertise to the conditions of the French market is the quickest, safest and most effective solution in enabling access to the European market as a whole, through testing and validation in one of the toughest markets in Western Europe.
1
Defining a global market solution focussed on France and the characteristics of the French test market, integrating the added value of our cross-cultural analysis.
2
Expanding content and goods, successful on the French market, to neighbouring European markets (after partial adaptation).
3
Promoting goods/content on the Japanese market which have been successfully executed and validated during the two previous stages as products of essentially Japanese essence, yet tailored both aesthetically and practically for European lifestyles.
